Multimedia campaign for Cheshire Police
BZ has delivered
projects since 1987
Step 1: Getting to know you
Let’s start with a deep dive: find out more about your customers, your products, your services and your business.
What’s different? What need do you fulfil? What solution do you offer? Why should customers buy from you?
What buttons do we need to press to stimulate demand?
Step 2: Creating big ideas
When we've identified the 'buttons' to press, it's all a matter of psychology as we develop creative ideas to raise awareness, stimulate demand and generate sales.
Maybe all that's needed is a new brochure or an enhanced website - or maybe it's a full, long-term campaign involving PR, online advertising, videos, infographics etc?
We'll develop whatever is most-appropriate to deliver the right outcomes and highest ROI.
Step 3: Going live & Analysis
Brochures are printed, websites have gone live, ad space is booked etc - and we get on with turning your marketing investment into sales.
We analyse responses & reactions, make appropriate tweaks if required, constantly learning and refining, to maximise your return.
The end product may be creative but it's based on a solid foundation of facts, stats and sales figures.